ITB Asia 2026 will host the Business Traveller Global & Regional Awards ceremony on 21 October 2026 at the Begonia Main Ballroom, Sands Expo & Convention Centre in Singapore. This is the first time the awards will be held in Singapore, marking a significant milestone for the region.
Business Traveller Awards Recognise Four Decades of Excellence
The Business Traveller Global & Regional Awards have been running for more than 40 years, recognising excellence across airlines, hospitality, destinations, and travel services. Voted on by Business Traveller’s readership of frequent travellers and overseen by an international panel of travel experts, the awards are among the most respected in the global
travel industry.
Strategic Partnership Amplifies Asia-Pacific Travel Industry Engagement
The collaboration between ITB Asia and Business Traveller integrates Asia-Pacific’s leading platform for the travel industry with a prestigious awards programme. This partnership reflects their shared ambition to celebrate excellence and foster deeper engagement across leisure, corporate, and MICE travel sectors in the Asia-Pacific region.
Industry Leaders Highlight Partnership Benefits
Denise Jaschke, Managing Director APAC at Business Traveller, said the partnership deepens their collaboration with ITB Asia and highlights Asia’s growing importance as a global hub for aviation, tourism, and business travel. She added that hosting the Global Awards in Singapore is a milestone for both Business Traveller, which is celebrating 50 years,
and the region.
Darren Seah, Executive Director at Messe Berlin Asia Pacific, described the partnership as an exciting milestone for ITB Asia that strengthens the corporate travel segment.
Awards Ceremony Attracts Key Decision-Makers
The ceremony will gather senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel. It creates new opportunities for recognition, high-level networking, and business engagement, fostering stronger synergies across leisure, corporate, and MICE travel sectors during ITB Asia 2026.
