ITB Americas 2026 will take place from November 10 to 12, 2026, in a landmark event designed as the first Pan-American B2B travel marketplace connecting North America, Central America, South America, and the Caribbean with global markets. The event has already sold 70% of its exhibition floor space four months before opening, reflecting strong industry demand for a unified Americas-centric platform.
Confirmed Destinations and Global Presence
Mexico serves as the Official Partner Country for ITB Americas 2026. Other confirmed participating destinations include Brazil, Peru represented by PROMPERÚ, Costa Rica, Nicaragua, Las Vegas, Visit Tampa Bay, Dubrovnik, and Neretva. Additional expected participants are Colombia, Cuba, Dominican
Republic, Visit Orlando, and Puerto Rico, cementing the event’s role as the singular B2B show equally representing the entire Americas region. International participants span multiple continents, with exhibitors such as the African Showcase, Hangzhou Youge Travel Agency from China, CREVEN Korea, Egypt, Thailand, and the Slovenia Tourism Board.
Leading Industry Participants Across Sectors
The exhibitor portfolio spans hospitality, aviation, mobility, and travel technology. Hospitality brands attending include Wyndham Hotels & Resorts and its Wyndham Alltra Playa del Carmen, Accor, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. Airlines confirmed include United Airlines and Air Canada, highlighting the
importance of connectivity throughout the Americas.
The mobility segment will be represented by Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA). Travel technology companies participating comprise AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech. International travel brands such as Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris have also confirmed attendance, adding to the event’s international scope.
Event Organization and Industry Purpose
Organized by Messe Berlin, ITB Americas aims to fill a longstanding gap by uniting the Americas travel market in one business platform. Vicente Salas Hesselbach, VP and Managing Director
Americas at Messe Berlin, said, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He emphasized that the commitment from destinations, brands, and partners indicates a demand for a focused market platform facilitating quality connections and strategic partnerships.
Scale, Participation and Professional Engagement
The event expects over 5,000 industry professionals from more than 42 countries, with approximately 80% representing the Americas and 20% from international markets. The platform promotes quality over quantity, targeting senior-level participants and measurable commercial results. The Hosted Buyers Program will connect exhibitors with highly qualified international buyers aligned with their commercial
objectives, reinforcing the business-oriented focus of the trade show.
Conference Program and Strategic Market Role
ITB Americas 2026 will also feature a conference with more than 40 sessions covering topics such as artificial intelligence, digital distribution, sustainability, and emerging technologies. The conference aims to complement the trade event by offering thought leadership and insights relevant to the evolution of travel in the Americas. Founding exhibitors are instrumental in shaping this strategic marketplace and its long-term opportunities.
