ITB Americas 2026, the first Pan-American B2B travel marketplace connecting the Americas with global travel markets, will take place from 10 to 12 November 2026. The event gathers destinations, suppliers, buyers, and innovators from North, Central, South America and the Caribbean within hospitality, aviation, mobility, and travel technology sectors.
Major Destinations and Official Partner Country
The event includes confirmed participation from key destinations such as Mexico, which is the Official Partner Country, Brazil, Peru, Costa Rica, and Nicaragua. U.S. locations like Las Vegas, Visit Tampa Bay, Visit Orlando, and Puerto Rico will also take part. Additionally, Dubrovnik and Neretva in Croatia are featured. The event expects
participants from over 42 countries, including Colombia, Cuba, and the Dominican Republic, positioning ITB Americas as a comprehensive meeting ground for American and international travel markets.
Confirmed Industry Leaders Across Sectors
Leading travel companies confirmed include hospitality brands Accor, Wyndham Hotels & Resorts, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. United Airlines and Air Canada represent the aviation segment, emphasizing the importance of air connectivity in the Americas. The mobility sector includes Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car from the USA. Travel technology is represented by AMADEUS, SiteMinder, Dharma,
RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech, covering digital transformation and travel management solutions.
Exhibition Space and International Participation
As of July 2026, 70% of the ITB Americas exhibition space had been sold. The inaugural edition anticipates more than 5,000 industry professionals to attend. Approximately 80% of participants will be from the Americas, while 20% will represent international markets from Africa, Asia, and Europe. Confirmed international participants include African Showcase, Hangzhou Youge Travel Agency (China), CREVEN Korea, Egypt, Thailand, and the Slovenia Tourism Board. These confirmations reflect the event’s role as a gateway linking the Americas with global travel markets.
Event Purpose and Industry Significance
In a statement, Vicente Salas Hesselbach, VP and Managing Director Americas at Messe Berlin, said, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” The event focuses on quality over quantity, fostering meaningful senior-level business relationships and strategic partnerships. Founding exhibitors are setting the foundation for a new travel marketplace across the Americas, addressing the needs of suppliers and destinations for measurable commercial outcomes.
Conference and Hosted Buyers Program
The ITB Americas Conference will feature over 40 sessions on topics such as artificial intelligence, digital distribution, sustainability, and emerging technologies. This program aims to provide
industry executives and innovators with insights into challenges and trends shaping the future of travel in the Americas. A Hosted Buyers Program will connect exhibitors with qualified international travel buyers aligned with their commercial goals, enhancing direct business engagement.
Strategic Role of ITB Americas for the Travel Industry
ITB Americas was established to fill a longstanding gap by integrating North America, Central America, South America, and the Caribbean in one strategic marketplace. The event offers a unified platform for destinations and travel companies to access regional and international markets efficiently. By combining regional strength with global reach, ITB Americas is designed as both a meeting place for stakeholders within
the Americas and a bridge to opportunities from Europe, Asia, Africa, and the Middle East.
