Yanolja Group will exhibit at ITB Asia 2026, held from October 21 to 23 at the Sands Expo & Convention Centre in Singapore. The company will showcase its AI-powered concierge technology targeting the Asia-Pacific hotel sector during the largest annual B2B travel trade show in the region.
Yanolja Subsidiaries Showcase Automation and Distribution
Yanolja Cloud Solution (YCS), formerly eZee Technosys, will demonstrate its AI Concierge integrated with its property management system (PMS) to automate hotel tasks such as check-in, room service, and payments. YCS CEO Aeijaz Sodawala will attend to discuss digital transformation strategies for Asia’s hotel industry. Yanolja Go Global (YGG), a global B2B travel
distribution company with 26 years of lodging distribution experience, will promote its rebranded identity alongside STUBA, a member company sharing the booth. YGG operates 29 offices worldwide and will highlight its accommodation supply, API and XML connectivity, and regional support services.
Global Operations and Market Reach
YCS supports over 33,000 hospitality businesses across more than 170 countries and manages daily operations for over 574,000 rooms through more than 650 technology integrations. YGG completed its rebranding last year, aligning with its global expansion efforts and emphasizing its presence in international travel distribution.
ITB Asia’s Role and Attendance
Established in 2008 in Singapore, ITB Asia is the largest B2B travel trade show
in Asia. The 2025 event attracted more than 1,000 exhibitors and over 18,000 travel professionals, featuring hotels, travel agencies, tourism boards, and travel technology providers showcasing innovations and forming partnerships within the Asia-Pacific region.
Company Statements on Strategy and Technology
Junyoung Lee, President of Yanolja Enterprise Solutions, said ITB Asia offers a platform to display both YCS’s hotel automation technology and YGG’s global distribution network simultaneously: “ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology, which helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution.” He added that Yanolja aims to deepen collaborations worldwide by leveraging
its global network alongside AI and data capabilities, strengthening its leadership in travel technology. A Yanolja official stated participation will enhance cooperation with international travel businesses and solidify Yanolja’s technology leadership in the global market.
AI Concierge and Distribution Network Features for Asia-Pacific Hotels
YCS’s AI Concierge integrates specialized AI agents within a PMS to streamline hotel operations including check-in, room service, and payment processing. YGG provides a global hotel accommodation distribution platform, employing API and XML connectivity tailored to travel agencies and retailers in Asia-Pacific. This dual approach addresses increasing operational demands and the rapid growth of hotel room supply and inbound tourism recovery in the Asia-Pacific region.
