ITB Americas 2026, the first Pan-American B2B travel marketplace uniting North, Central, South America and the Caribbean, is scheduled for November 10 to 12, 2026. Four months before its debut, 70% of the exhibition floor space was already booked, signaling strong industry interest, according to Breaking Travel News.
Key destinations and major exhibitors
Participating destinations confirmed include Mexico, the event’s Official Partner Country, Brazil, Peru through PROMPERÚ, Costa Rica, Nicaragua, and U.S. cities such as Las Vegas, Visit Tampa Bay, and Visit Orlando. European sites Dubrovnik and Neretva are also on the list. The portfolio of hospitality brands features Wyndham Hotels & Resorts including Wyndham
Alltra Playa del Carmen, Accor, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts.
In aviation, United Airlines and Air Canada are part of the exhibitor lineup. Mobility providers include Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA).
International reach and new marketplace role
ITB Americas 2026 is attracting exhibitors beyond the Americas, including Africa’s African Showcase, Hangzhou Youge Travel Agency from China, CREVEN Korea, Egypt, Thailand, and the Slovenia Tourism Board. The event responds to a market gap by connecting destinations and suppliers from across the Americas to international buyers and partners.
Organizers project at least 42 countries participating, with 80% of attendees from the Americas and 20% from other regions including Europe, Asia, Africa, and the Middle East. The show positions itself as both a regional meeting point and an international gateway.
Official statements and stakeholder commitment
Vicente Salas Hesselbach, VP and Managing Director Americas at Messe Berlin, said, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He highlighted that commitments from destinations, brands, and partners demonstrate industry demand for a platform focused on quality connections, strategic partnerships, and market access.
Founding exhibitors are engaged
in shaping the event’s future and the wider Americas travel marketplace.
Conference sessions and business programs
ITB Americas 2026 will host over 40 conference sessions covering artificial intelligence, digital distribution, sustainability and emerging technologies, attracting industry executives and innovators. The event’s Hosted Buyers Program is designed to connect exhibitors with highly qualified travel buyers aligned with commercial goals, enhancing business outcomes.
Travel technology and mobility in the ecosystem
Technology companies confirmed include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech. These firms represent digital transformation, distribution, operations, and travel management solutions.
Internationally active travel brands like Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris
have also committed to participation, reinforcing ITB Americas’ comprehensive travel ecosystem representation.
Strategic platform for Americas travel industry
ITB Americas addresses a longstanding need for a unified regional platform providing access to diverse markets within the Americas and globally. It emphasizes purposeful industry engagement focusing on senior-level decision makers and measurable results over attendance volume.
More than 5,000 industry professionals are expected to attend, creating opportunities for business development, networking, and market intelligence exchange. The event combines commercial exchange and knowledge sharing to establish a strategic foundation for future travel industry growth across the Americas.
