ITB Americas 2026 has secured 85% occupancy at its event venue in Guadalajara as organizers finalize preparations for the show’s first edition, according to en.travel2latam.com. This high venue booking rate signals strong interest from exhibitors ahead of the inaugural event.
The debut of ITB Americas is scheduled to take place in Guadalajara, focusing specifically on the Americas travel market. The event aims to establish itself as a key trade show within the regional tourism industry.
