ITB Americas 2026 will take place from November 10 to 12, marking the launch of the first Pan-American B2B travel marketplace connecting North, Central, South America and the Caribbean with global markets. Four months before the event, 70% of the exhibition floor space had been sold, reflecting strong industry demand for a dedicated platform uniting the Americas’ travel sector.
Destination and Regional Participation
Mexican tourism will serve as the Official Partner Country of ITB Americas 2026, highlighting Mexico’s strategic role. Other destinations confirmed include Brazil, Peru through PROMPERÚ, Costa Rica, Nicaragua, Las Vegas, Visit Tampa Bay, Dubrovnik, and Neretva. Anticipated participants also feature Colombia,
Cuba, the Dominican Republic, Visit Orlando, and Puerto Rico, reinforcing the event’s scope as a comprehensive regional travel trade show.
Represented Travel Industry Sectors
The hospitality industry will be represented by major brands such as Accor, Wyndham Hotels & Resorts, Wyndham Alltra Playa del Carmen, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. United Airlines and Air Canada have confirmed participation representing the aviation sector. The mobility segment includes Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car from the USA. Travel technology firms confirmed to exhibit include AMADEUS, SiteMinder, Dharma, RoomPriceGuide,
TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech.
International Exhibitors and Participant Mix
Besides the Americas, ITB Americas 2026 will feature global exhibitors such as the African Showcase, Hangzhou Youge Travel Agency from China, CREVEN Korea, Egypt, Thailand, and the Slovenia Tourism Board. Approximately 80% of participants will hail from the Americas, while 20% will represent international markets from Europe, Africa, Asia, and the Middle East. More than 5,000 industry professionals from over 42 countries are expected to attend.
Conference Agenda and Industry Focus
The ITB Americas Conference will offer over 40 sessions addressing current travel industry issues including artificial intelligence, digital distribution, sustainability, and emerging technologies.
This program is designed to foster business development, networking, and market insights for the travel sector across the Americas.
Vicente Salas Hesselbach, Vice President and Managing Director Americas of Messe Berlin, stated, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He emphasized the industry’s demand for a platform focused on quality connections, strategic partnerships, and meaningful market access.
ITB Americas fills a notable gap in the global travel trade show calendar by combining Pan-American regional reach with international business opportunities. The Hosted Buyers Program aligns exhibitors with qualified travel
buyers to ensure targeted commercial outcomes and senior-level engagement.
