ITB Americas 2026 will open from November 10 to 12, 2026, as the inaugural Pan-American B2B travel trade show. The event has sold 70% of its exhibition floor space four months ahead of its launch, reflecting strong industry demand for a platform uniting North America, Central America, the Caribbean, and South America with global markets.
Confirmed and Expected Destination Participation
The event will gather participants from over 42 countries, with approximately 80% of attendees expected from the Americas and 20% from international markets. Confirmed destinations include Mexico as the Official Partner Country, Brazil, Peru represented by PROMPERÚ, Costa Rica, Nicaragua, Las Vegas, Visit Tampa Bay,
Dubrovnik, and Neretva. Pending participants anticipated to join include Colombia, Cuba, the Dominican Republic, Visit Orlando, and Puerto Rico, establishing ITB Americas as a comprehensive regional marketplace.
Exhibitors from Hospitality, Aviation, Mobility, and Technology Sectors
Major hospitality brands confirmed at ITB Americas 2026 include Accor, Wyndham Hotels & Resorts with its Wyndham Alltra Playa del Carmen brand, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. Aviation players United Airlines and Air Canada will also participate, highlighting air connectivity’s role in regional travel.
Mobility segment representation includes Trenitalia, National Car Rental/Enterprise Rent-A-Car México, and ACE Rent A Car (USA). Travel technology
companies signed on include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech. Additional travel brands such as Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris will complete the diverse exhibitor lineup.
Event Organization and Leadership Statement
ITB Americas 2026 is organized by Messe Berlin to deliver a unified platform for the Americas travel sector. Vicente Salas Hesselbach, VP and Managing Director Americas at Messe Berlin, said, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before. The commitment we are seeing from destinations, brands and partners confirms that
the industry is looking for a focused business platform built around quality connections, strategic partnerships and meaningful market access.” Founding exhibitors are actively shaping the market’s future from the event’s outset.
Conference Programming and Business Engagement
Alongside the exhibition, the ITB Americas Conference will feature over 40 sessions addressing key issues such as artificial intelligence, digital distribution, sustainability, and emerging travel technologies. The event’s Hosted Buyers Program connects exhibitors with carefully qualified international travel buyers to ensure targeted commercial opportunities.
Market Positioning and Industry Role
By combining a strong presence from destinations across North, Central, and South America with international participation, ITB Americas will act as both a regional meeting
point and a gateway to the global travel market. The event focuses on quality business relations and senior-level engagements rather than mass attendance. Its establishment fills an ongoing gap by providing the Americas with a dedicated, strategic B2B trade platform designed for long-term industry collaboration.
