India has recently developed new convention promotion bureaus to support and advance city-level MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. This step reflects a targeted effort to improve the infrastructure necessary for hosting business events within the country.
Joining International MICE Promotion Efforts
By instituting these bureaus, India becomes part of a group of nations including Singapore, the United Arab Emirates, Thailand, and Japan, which have similarly implemented frameworks to strengthen their MICE tourism sectors at the city level. This initiative is designed to enhance India’s capability to attract and accommodate business events more effectively.
