Hyatt Hotels Corporation is reducing the size of its select-service hotel prototypes, projecting a 25% reduction in building costs to cut construction and operational expenses.
Hyatt Studios Pipeline and Structured Loan Program
Hyatt targets more than 300 U.S. submarkets with efficient new-build prototypes and conversion-focused brands. Hyatt Studios currently has over 70 hotels in the pipeline totaling more than 8,200 rooms. Hyatt and HALL Structured Finance have announced a structured loan program to support qualified developers of Hyatt Studios projects nationwide.
U.S. Hotel Industry Performance Through September 2026
The U.S. hotel industry reported a 6.4% year-over-year increase in occupancy to 69.7% as of September 26, 2026. Average daily rate (ADR) rose 14.2% to US$125.06
during the same period. In top markets, Orlando saw an 18.6% occupancy increase to 68.3%, while Miami’s ADR grew 19.8% to US$177.65.
Cost Reduction and Market Context
Hyatt’s prototype size reduction is aimed at cutting construction and operational costs. The U.S. hotel industry’s positive year-over-year performance has been influenced by calendar shifts such as Rosh Hashanah. Hyatt’s approach focuses on enhancing prototype efficiency and expanding conversion-focused brands across numerous U.S. markets.
