Hilton Worldwide has unveiled a new hotel brand named Undergraduate by Hilton. The launch represents a strategic addition to the company’s portfolio, focused on the hospitality needs of university towns across the United States.
Focus on University and College Markets
The Undergraduate brand is designed to cater specifically to college markets, forming part of Hilton’s lifestyle hotel portfolio. This move is intended to accelerate the growth of Hilton’s lifestyle segment by addressing demand within education hubs and communities surrounding universities throughout the country.
As a lifestyle offering, Undergraduate by Hilton aims to align with the culture and vibrancy of academic settings, although details regarding the rollout
schedule and specific property locations have not been disclosed.
