Greater Miami and Miami Beach reported $23 billion in visitor spending in 2025, a 4% rise from 2024 and 27% above the 2019 pre-pandemic level, according to the Greater Miami Convention & Visitors Bureau (GMCVB). Miami-Dade County welcomed 28 million visitors during the year.
Tourism supported roughly 216,000 jobs in Miami-Dade County, equating to 10% of total county employment. The sector also generated $5.3 billion in tax revenue for county, state, and federal governments. This tax revenue results in average annual sales tax savings of $2,300 per household or $809 per individual.
Leisure travelers accounted for 71% of visitors, with
domestic tourists making up 78% of total arrivals. Among these, Florida residents comprised 32% of visitors, while international travelers represented 22%. During the first half of 2026, Miami-Dade County received 3.2 million international visitors, a 3% increase compared to the same period in 2025. The top five international markets in 2025 were Colombia, Canada, Brazil, the United Kingdom, and Mexico. Domestically, New York, Washington, D.C., Boston, Chicago, and Atlanta led overnight arrivals.
In fiscal year 2025-2026, Miami-Dade County hosted 785 meetings and conventions. These events generated 520,000 hotel room nights and attracted an estimated 586,379 attendees. Future convention bookings extend
through 2034.
Major events set to drive further tourism growth in 2027 include the College Football Playoff semifinal at the Capital One Orange Bowl, the Formula 1 Miami Grand Prix, the Miami Open, the 25th anniversary of the Life Time Miami Marathon, the NASCAR Championship Weekend at Homestead-Miami Speedway, and the FIFA Women’s Champions Cup Miami 2027. Additional key conventions scheduled are Adobe MAX in November 2026, the G20 summit in December 2026, and PCMA Convening Leaders in January 2027.
The Grand Hyatt Miami Beach Convention Center Hotel is expected to open in late 2027, increasing Miami’s capacity for hosting
large conventions and business travelers.
David Whitaker, GMCVB President and CEO, stated, “As we look ahead to 2027, I’m energized by the possibilities that convention travel, arts and culture and entertainment experiences offer visitors.” Greater Miami’s hotel industry ranked among the top six in hotel occupancy and the top four in average daily room rate nationwide. Julissa Kepner, GMCVB Board Chair, emphasized the importance of strategic partnerships and innovative marketing to maintain Miami’s competitiveness. Local officials including Miami Mayor Eileen Higgins, Miami Beach Mayor Steven Meiner, Miami-Dade County Mayor Daniella Levine Cava, and Florida State Senator Ana Maria Rodriguez highlighted
tourism’s key role in the regional economy.
Jonathan Daniels, Director and CEO of PortMiami, was recognized as an incoming GMCVB board member, bringing over 30 years of experience in maritime transportation and economic development.
