Miami-Dade County recorded $23 billion in visitor spending in 2025, reflecting a 4% increase from 2024 and a 27% rise above pre-pandemic 2019 levels, according to the Greater Miami Convention & Visitors Bureau (GMCVB). The county hosted 28 million visitors in 2025.
Tourism Employment and Tax Revenue
Tourism in Miami-Dade supported about 216,000 jobs in 2025, representing 10% of total county employment. The sector generated $5.3 billion in tax revenue across local, state and federal governments, contributing to average annual sales tax savings of $2,300 per household and $809 per person.
Visitor Demographics
Leisure travel accounted for 71% of visitors to Miami-Dade in 2025. Domestic travelers comprised
78% of arrivals with Florida residents representing 32%, while international tourists made up 22%. International visitation increased by 3% in the first half of 2026 compared to the same period in 2025. The top international overnight markets were Colombia, Canada, Brazil, the United Kingdom, and Mexico. Major domestic source cities included New York, Washington, D.C., Boston, Chicago, and Atlanta.
Hotel Industry Performance
Miami’s hotel market ranked among the top six U.S. markets for occupancy and top four for average daily room rate in the top 25 hotel markets nationwide. The average daily room rate rose by 9% year-over-year.
Meetings and Conventions Impact
In fiscal year 2025-2026, Miami-Dade
secured 785 meetings and conventions, generating approximately 520,000 hotel room nights and attracting about 586,379 attendees. Future event bookings extend through 2034.
Upcoming Events and Infrastructure
Major events slated for 2027 include the College Football Playoff semifinal held at the Capital One Orange Bowl in January, the Formula 1 Miami Grand Prix, Miami Open, Life Time Miami Marathon’s 25th anniversary, NASCAR Championship Weekend at Homestead-Miami Speedway, and the FIFA Women’s Champions Cup Miami 2027. The PCMA Convening Leaders conference will take place in January 2027, following Adobe MAX in November 2026 and the G20 summit in December 2026. The Grand Hyatt Miami Beach Convention
Center Hotel is scheduled to open in late 2027.
Official Statements and Industry Collaboration
GMCVB President and CEO David Whitaker remarked, “Greater Miami and Miami Beach continues to strengthen its position as a leading global tourism destination as evidenced by the performance of our hotel industry in the top 25 U.S. hotel markets. Among these markets, our properties rank among the top six for hotel occupancy and in the top four for average daily room rate – which is up 9% year over year.” Whitaker expressed optimism about the opportunities that convention travel, arts, culture, and entertainment will offer visitors in 2027.
GMCVB Board Chair
Julissa Kepner emphasized the importance of alliances within the tourism community, stating that strategic partnerships and collaborative marketing will be essential to enhance Greater Miami’s global market presence in 2027.
Leadership Updates
Jonathan Daniels, Director and CEO of PortMiami, was appointed as an incoming GMCVB board member. Daniels brings over 30 years of expertise in maritime transportation, logistics, and economic development.
