Croatia has reported a 2% increase in UK visitors in 2026, with more than 840,000 arrivals so far, according to the Croatian National Tourist Board. The UK remains one of Croatia’s top 10 source markets.
Jet2 Announces New UK-Croatia Flight Routes for 2027
Jet2 will launch two new routes in 2027: flights from Edinburgh to Pula start on May 2, 2027, and flights from Luton to Dubrovnik start on May 7, 2027. Director Kristjan Staničić said, “There are some new routes, and this will boost British tourism in 2027.”
New Hotel Openings Near Dubrovnik in 2027
New hotels opening in 2027 include Marriott Opatija Resort and Spa and Hilton Lopud Beach Resort and Spa near
Dubrovnik. Staničić stated, “We are expecting more high-level quality of our hotel accommodation. Mostly these are Croatian hotel chains, but also some international ones.”
Year-Round Tourism Strategy Targets Shoulder and Winter Seasons
The Croatian National Tourist Board promotes year-round tourism to reduce seasonality. Its strategy focuses on extending the high season into the shoulder season due to increasing interest in city breaks and gastronomy. Winter tourism is promoted through mountain and national park experiences and Christmas markets in Zagreb, Osijek, and Varaždin.
Staničić said, “Interest in city breaks and gastronomy in Croatia is increasing. Our strategy is focused on extending the high season to shoulder season.” He also
noted, “Clients can also experience our mountains and national parks in the winter season, with the snow, which is a special experience.”
Marketing Campaigns and Fam Trips Planned for UK Market in 2027
The Croatian National Tourist Board plans marketing campaigns targeting the UK market in 2027 aimed at extending the tourist season. Additionally, fam trips will be organized for UK travel agents. Staničić said, “We will be organising fam trips to Croatia, because we think this is the best way to get to know what we are offering.”
