Cordelia Cruises has partnered with Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, to develop a loyalty program that enhances guest retention and encourages repeat travel as the cruise line expands its fleet. The partnership aims to build personalized and seamless loyalty experiences across bookings, onboard activities, excursions, and referrals.
Cordelia Cruises Fleet Expansion and Passenger Base
Since beginning operations in 2021, Cordelia Cruises has served over 780,000 guests. Currently operating the Cordelia Empress, the company plans to launch Cordelia Sky in October 2026 and Cordelia Sun in 2027. This expansion will offer passengers more choices in ships, itineraries, and destinations on both
domestic and international routes.
Capillary Technologies’ Role in the Loyalty Program
Founded in 2012, Capillary Technologies supports over 100 loyalty programs across more than 46 countries and delivers AI-powered personalized experiences to over 1.9 billion consumers globally. Capillary’s platform will enable Cordelia Cruises to implement tiered rewards and deep guest engagement throughout the entire customer journey. The loyalty program will be rolled out in phases, adding new capabilities aligned with the cruise line’s growth and evolving guest expectations.
Statements from Executives
Jurgen Bailom, President & CEO of Cordelia Cruises, stated, “As cruising grows in India, building long-term relationships with our guests becomes increasingly important. For us, loyalty goes beyond points
or rewards. It is about understanding our guests better, recognizing them across their journey and creating experiences that give them more reasons to sail with us again.” He highlighted the need for technology and intelligence from Capillary to scale these initiatives as Cordelia grows.
Anant Choubey, Executive Director, COO & CFO at Capillary Technologies, said, “We’re honored to partner with Cordelia as they build a category-defining travel experience for Indian consumers. By bringing together our understanding of Indian consumers and deep expertise across loyalty, travel and hospitality, we look forward to helping create a rewarding guest experience and making this
journey a success.”
Industry Context in India’s Travel Sector
The partnership reflects the growing importance of customer retention and personalization in India’s expanding travel market. As cruising attracts a broader segment of Indian travelers, Cordelia Cruises is creating a robust loyalty ecosystem aligned with its larger fleet and increased service offerings.
