China recently inaugurated the COITM 2026 Inbound & Outbound Cultural Tourism Festival in its capital city, Beijing. This event was established to serve as a dedicated forum promoting connections between tourism destinations worldwide and prospective buyers.
Organizers have positioned the festival as a platform intended to encourage exchanges within the cultural tourism sector on an international scale. By linking global tourism markets and purchasing entities, the event aims to foster collaboration and dialogue across inbound and outbound tourism segments.
