Tourism News

Thailand’s Tourism Authority is prioritizing quality travelers in 2026 while arrivals from long-haul markets remain stable. The approach is intended to sustain balanced tourism growth.

Brand USA has launched a global campaign in 2026 to support tourism recovery and address travel criticism. The effort targets international markets to encourage more visitors.

St. Maarten experienced its strongest tourism quarter ever in early 2026, with visitor arrivals significantly increasing. This rise underscores growing demand for Caribbean destinations during this period.

Northern Ireland's tourism sector is seeing growth, supported notably by visitors from the Republic of Ireland. A new summer VAT relief has been introduced to further aid the industry.

Japan experienced a substantial increase in tourist arrivals in April 2026, primarily driven by the cherry blossom season and cultural events. This surge reflects notable growth in the country's tourism during this popular period.

IMEX Frankfurt 2026 featured participation from more than 150 countries along with over 3,000 exhibitors. Held from May 19 to 21 in Germany, it showcased a wide range of global tourism products.

The Arabian Travel Market 2026 will now be held from September 14 to 17 at the Dubai World Trade Centre. The rescheduling followed consultations and reflects regional event considerations.

South Australia will be added to the Michelin Guide’s coverage, shining a light on its dining scene. This move is drawing widespread national interest.

Tourism Whitsundays has embarked on a roadshow visiting three cities along Australia's East Coast. This campaign aims to promote travel to the Whitsundays through direct outreach and marketing efforts.

The Northern Territory has launched a tourism campaign to emphasize some of Australia's most exceptional travel experiences. This new initiative aims to spotlight the region’s unique travel offerings.