FTC Investigates Priceline for Deceptive Hotel Ads
The FTC is investigating Priceline for deceptive hotel advertisements and may take formal action. The probe focuses on Priceline's U.S. advertising practices and regulatory scrutiny of the hotel booking market.
Accor Launches Rimrock Banff, First Emblems Collection Hotel in North America
Accor has opened Rimrock Banff resort, its first Emblems Collection hotel in North America and the second globally after Lucknam Park Hotel & Spa in England. The resort in Banff National Park features 320 rooms, extensive wellness facilities, and over 50 seasonal excursions.
Azul Hospitality Transforms Sheraton Carlsbad into Hotel Solea Under Autograph Collection
Azul Hospitality Group converted the Sheraton Carlsbad Resort & Spa to Hotel Solea in October 2026. The hotel joined Marriott's Autograph Collection to target the luxury boutique market.
Accor Opens First North American Emblems Collection Hotel at Rimrock Banff
Accor has launched its first Emblems Collection hotel in North America at the Rimrock Banff resort in Banff National Park. The property features 320 rooms, extensive wellness facilities, and over 50 seasonal excursions.
Dubai Luxury Hotels Add Perks to Maintain Rates in 2026
Dubai luxury hotels are adding perks in 2026 to maintain room rates amid weak international demand following the U.S.-Iran war. Atlantis Dubai offers UAE residents resort credit, upgrades, and complimentary access to attractions.
Priceline Faces FTC Action Over Deceptive Hotel Advertising
The FTC has taken action against Priceline over allegedly deceptive hotel advertisements. The investigation centers on misleading practices about hotel availability and prices.
Dubai Luxury Hotels Add Perks to Preserve Room Rates
Luxury hotels in Dubai are offering perks to UAE residents to protect published room rates amid low post-war demand. Atlantis Dubai adds resort credits and free attraction access to boost bookings without rate cuts.
FTC Acts Against Priceline Over Alleged Misleading Hotel Ads
The FTC has begun action against Priceline over deceptive hotel advertisements. Specific ad details and potential penalties remain undisclosed.
JW Marriott Costa Elena Resort & Spa Officially Opens in October 2026
JW Marriott Costa Elena Resort & Spa officially opened in October 2026 as the brand's first all-inclusive resort, located on Costa Rica's northern Pacific coast. The property features 415 rooms, a private Griffin Club, 15 dining venues, and a 16,000-square-foot wellness center including the brand's first Mindfulness House and Spa by JW.
Dubai Hotels Add Perks to Keep Rates Steady in 2026
Dubai luxury hotels are adding guest perks in 2026 to maintain room rates amid weak international demand linked to the U.S.-Iran war. Atlantis Dubai offers UAE residents resort credits, upgrades, and bonuses without reducing published prices.















