FTC Initiates Action Against Priceline Over Deceptive Hotel Ads
The FTC announced a regulatory action against Priceline in October 2026 for allegedly deceptive hotel advertising. The agency's focus is on advertising practices in online hotel marketing.
JW Marriott Costa Elena Resort & Spa Opens in October 2026
JW Marriott launched its first all-inclusive resort, JW Marriott Costa Elena Resort & Spa, in Guanacaste, Costa Rica, in October 2026. The property features 415 rooms, specialized wellness facilities, and 15 diverse dining venues.
Hyatt Boosts U.S. Hotel Expansion Using Innovative Financing
Hyatt revealed new financing formulas intended to boost hotel growth in the U.S. market. The strategy was announced on October 5, 2026.
Travel + Leisure Co. and Wyndham to Develop Sports Illustrated Resort Hotels
Travel + Leisure Co. and Wyndham announced a partnership to develop hotels under the Sports Illustrated Resorts brand. The announcement was made on October 5, 2026.
Hilton Opens Seven New Hotels in Asia, Four Converted Properties
Hilton Worldwide Holdings opened seven new hotels in Asia on October 3, 2026. Four of these were conversions of existing properties.
Hyatt Reduces Select-Service Hotel Prototype Size to Cut Costs
Hyatt Hotels Corporation is reducing select-service hotel prototype sizes to cut building costs by 25%. Hyatt Studios has over 70 hotels with more than 8,200 rooms in development, supported by a new structured loan program with HALL Structured Finance.
Travel + Leisure and Wyndham Launch Sports Illustrated Resort Hotels
Travel + Leisure Co. and Wyndham Hotels partnered to develop hotels under the Sports Illustrated Resorts brand. The collaboration aims to expand the resort portfolio by leveraging both companies' expertise.
Hilton Opens Seven Hotels in Asia, Four Are Conversions
Hilton Worldwide Holdings opened seven new hotels across Asia in 2026, including four conversions of existing properties. The openings consist of new builds, conversions, and franchised hotels, showing a multi-faceted growth strategy.
Travel + Leisure and Wyndham Partner to Launch Sports Illustrated Resorts
Travel + Leisure Co. and Wyndham Hotels have partnered to create a hotel brand named Sports Illustrated Resorts. Details on hotel locations and opening dates have not been provided.
Hyatt Scales Down Select-Service Hotel Designs to Cut Building Costs
Hyatt Hotels Corporation is downsizing its select-service hotel prototypes, which is expected to cut building costs by about 25%. The company’s Hyatt Studios pipeline includes over 70 hotels with more than 8,200 rooms across the United States.
















