Hilton Launches ‘Undergraduate’ Brand for College Town Hotels
Hilton unveiled its 'Undergraduate' hotel brand in June 2026, focusing on college town locations. The new brand is part of Hilton's strategy to expand its lifestyle portfolio in university markets.
PATA Celebrates 75th Anniversary and Honors Members at Pohang Summit
The Pacific Asia Travel Association celebrated its 75th anniversary at a summit in Pohang. The event included a ceremony honoring long-term member organizations for their contributions.
Hotel Slippers Revealed as Hygiene Concern
Reports have drawn attention to hygiene risks associated with hotel slippers, highlighting contamination and cleanliness issues linked to this common hotel amenity.
Amadeus Unveils Travel Ad Tech to Capture Demand Earlier
Amadeus has launched a new advertising technology aimed at helping travel brands identify consumer demand earlier in the booking cycle. The tool focuses on improving marketing campaign efficiency within the travel industry.
Top Summer 2026 Destinations and Traveler Motivations Revealed
Leading summer 2026 travel destinations have been identified, accompanied by analysis of the motivations behind traveler choices. This highlights current travel trends shaping upcoming vacation plans.
The Luxury Collection Unveils The London Hotel NYC
The Luxury Collection has revealed The London hotel in New York City, adding a new premium property to its distinguished portfolio. This unveiling provides travelers with an additional luxury accommodation choice in a key urban destination.
PUBLIC Hotel by Ian Schrager Opening in West Hollywood Summer 2026
Ian Schrager is launching a new PUBLIC hotel in West Hollywood, set to open in summer 2026. The property will add a distinctive hotel option to the local hospitality scene.
Hilton Launches Undergraduate Brand for College Town Hotels
Hilton has launched the Undergraduate hotel brand, targeting college towns to expand its lifestyle portfolio. This move aims to boost Hilton's presence in university city markets.
Record Tourism Growth in Kurdistan Brings Hotels Near Full Occupancy
Kurdistan experienced a substantial rise in tourism in 2026, with hotels nearing full occupancy. This surge demonstrates elevated visitor demand across the region.
Luxury Travel Boosts Southwest Florida Tourism Post-Hurricane Ian
Southwest Florida's tourism recovery following Hurricane Ian is chiefly supported by luxury travel, which has led to more visitors and greater spending in the region.
















