China Hits 150M Inbound Tourists but Faces Soft Power Test
China’s inbound tourism sector has reported 150 million arrivals, signaling a solid recovery. However, it faces important challenges surrounding its soft power and cultural influence.
Undiscovered Eastern European Country Promotes Safe Tourism
A lesser-known Eastern European country regarded as the safest in the region is promoting tourism by focusing on its security and distinctive attractions. The campaign seeks to increase visitor numbers by highlighting these key aspects.
European Travelers Seek Active, Nature-Focused U.S. Itineraries
European visitors are increasingly drawn to U.S. itineraries that focus on active travel and natural surroundings. This trend emerges amidst a sensitive phase in how U.S. travel is perceived by Europeans.
CHTA Calls for Broader Caribbean Tourism Value Measurement Framework
The Caribbean Hotel and Tourism Association is calling for development of a more inclusive framework to measure the economic impact of tourism across the Caribbean. This initiative aims to better reflect the sector’s full significance.
Sun Group Highlights Phu Quoc at Seoul Travel Fair 2026
Sun Group made its inaugural presentation at the Seoul Travel Fair 2026, drawing attention to Phu Quoc as a primary destination. The event helped introduce the island’s tourism prospects to international travel buyers.
TTM+ 2026 in Pattaya Focuses on Wellness and Sustainable Tourism
TTM+ 2026 in Pattaya brings together worldwide tourism buyers to concentrate on wellness and sustainable travel. The event highlights growing interest in experience-driven tourism within the global travel market.
IHG Launches ChatGPT Booking Tools to Boost AI Travel Planning
IHG Hotels & Resorts has debuted AI booking tools powered by ChatGPT to accelerate travel planning. These tools aim to make hotel reservations faster and more intuitive through conversational AI.
Dominican Republic Debuts Caribbean’s First AI Travel Planning Platform
The Dominican Republic has launched the Caribbean’s first AI-powered travel planning platform. This new tool uses artificial intelligence to personalize trip arrangements and enhance travel experiences.
New Zealand Sees Coolcation Demand Fueled by Asian Travelers
Demand for cooler summer holidays in New Zealand is increasing, with Asian travelers playing a key role. This trend focuses on the southern hemisphere summer season in 2026.
Agoda Spotlights Perpetual Traveler Trend Creating Hotel Opportunities
Agoda reports an increase in perpetual travelers in 2026, highlighting new travel behaviors. These changes open fresh opportunities for hotels to address evolving guest needs.














