Destinations

Sun Group made its inaugural appearance at the 2026 Seoul International Travel Fair, showcasing tourism across Vietnam. The company emphasized Phu Quoc and targeted travelers from Korea, Japan, and India with special offers.

The AI Hospitality Alliance has announced its first global advisory board, composed of industry and technology leaders, to oversee responsible AI adoption in hospitality.

Iberia has launched a new AI travel assistant app that uses conversational AI to help travelers plan and book trips to major European destinations. The app is designed to improve travel support and booking interaction.

Inbound tourism to China is rising this summer, with tech-themed study tours playing a primary role in attracting more visitors. These tours offer travelers a technology-focused cultural experience.

Costa Rica is emerging as a favored summer destination for US travelers in 2026, joining other popular Americas locales amid rising airfare costs. This shift is driving a notable tourism surge across the region.

Hotel search analysis shows a notable boost in domestic travel during 2026 across G20 countries. The collective data highlights changing travel preferences throughout these major economies.

Southwest Airlines has unveiled travel promotions for 2026 to help stimulate U.S. domestic tourism. These special offers provide opportunities for travelers to explore destinations across the country.

Singapore targets a major overhaul of its MICE sector by 2026, aiming to become Asia’s leading hub for business events. The city-state is focusing on enhanced offerings in meetings, incentives, conferences, and exhibitions.

FIEXPO Latin America 2026 will be held in San José, Costa Rica, featuring over 200 exhibitors from the Americas and Caribbean. The event focuses on the meetings and business events industry.

The ICCA Middle East Summit 2026 will convene at the King Hussein Bin Talal Convention Center near the Dead Sea from June 10 to 11, 2026. The event will feature participation from Bahrain, UAE, Saudi Arabia, Oman, Egypt, Jordan, and ICCA members to discuss business tourism.