Canada has formally identified international conferences, exhibitions, meetings, and events as significant sources of tourism revenue. This move aligns Canada’s tourism strategy with a global perspective that emphasizes the importance of business events in contributing to economic growth within the sector.
Several other countries have adopted similar approaches, including the United States, Ireland, the United Kingdom, Japan, and the United Arab Emirates. These nations have recognized that hosting international conferences and related events plays a vital role in supporting tourism revenue streams.
This recognition is part of a broader trend among leading travel markets worldwide, which regard business and professional
gatherings as integral to boosting tourism income. By joining this group, Canada signals its commitment to harnessing the potential of events as a valuable element of its tourism framework.
