TTN

Cebu recorded 1.15 million tourist arrivals from January to September 2026. Tourism grew 8% primarily due to increased foreign visitor demand.

Vietnam reported 17.7 million international arrivals and $33.8 billion in tourism revenue in the first nine months of 2026. The country is now implementing targeted, data-driven marketing to boost its global tourism brand.

China registered 150 million inbound visitors in 2026 with per capita tourism spending of $357.3, only 29.1% of the global average. Visa-free travel policies contributed to a 24.1% increase in visa-free arrivals in Q3 2026.