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Rajasthan Records 1.64 Million Tourists From Europe in Four Years
Rajasthan attracted 1.64 million tourists from Europe's top ten markets between 2022 and 2025. UK and France each accounted for nearly 389,000 visits during this period.
EU Adopts Sustainable Tourism Strategy to Enhance Resilience and Reduce Seasonality
The European Commission adopted its Sustainable Tourism Strategy on 4 November 2026 to boost travel sector resilience and reduce seasonality. Summer 2026 arrivals grew 3% across Europe, with Northern and Central-Eastern Europe showing strong gains.
Europe Sees 3% Growth in International Tourism in Summer 2026
Europe reported a 3% increase in international arrivals during summer 2026. The growth indicates successful tourism efforts and sustained demand across the region.