Thailand expects tourism revenue from European visitors to grow by 5 to 7 percent in 2027. This increase reflects Europe's expanding role in the Thai tourism sector.
Croatia reported a 2% increase in UK tourists in 2026, with over 840,000 arrivals. New Jet2 flights and hotel openings in 2027 aim to support year-round visitor growth.
Thailand's 2032 tourism plan aims for 4 trillion baht ($118 billion) in annual revenue by focusing on visitor spending. The strategy deprioritizes foreign arrival growth, expected to decline for a second year.