Turkey attracted 49.1 million tourists from January to September 2026, generating £38.2 billion in revenue despite regional conflicts and rising travel costs. Russia led with 5.7 million visitors, followed by Germany and the UK.
Indonesia welcomed 12.01 million foreign visitors from January to September 2026, the highest since 2020. Chinese tourist arrivals surged 35.59% year-on-year in September 2026.