The Andalucía Convention Bureau has recently formed a new MICE bureau aimed at enhancing the region’s profile as a destination for meetings, incentives, conferences, and exhibitions. This initiative represents a concerted effort to advance sustainable event practices within Andalucía, a key area for business tourism in Spain.
The newly created bureau brings together the cities of Seville, Málaga, and Granada, combining their resources to strengthen sustainable event networks across the region. The collaboration focuses on supporting environmentally responsible meetings and fostering the growth of business tourism that aligns with sustainability objectives in Andalucía.
