Africa’s business event sector is experiencing notable growth throughout 2026. The continent is seeing increased activity within its Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, signaling a significant upward trend for business events.
According to a report published by Business Traveller on June 1, 2026, the expansion of the MICE industry is occurring across multiple countries in Africa. This broadening of business event activity points to a robust development within the region’s meetings and conference landscape.
