Peachtree Group announced the grand opening of a 264-room dual-branded hotel combining AC Hotel and Moxy by Marriott in Uptown Dallas around November 5, 2026. The hotel features 110 guestrooms at AC Hotel and 154 guestrooms at Moxy, located in a prominent North Texas business and lifestyle district.
The hotel features shared amenities including a 1,000-square-foot fitness center, flexible meeting and event spaces, and High Point, an indoor-outdoor rooftop bar with a 16-by-9-foot LED wall offering Dallas skyline views. Development was completed in conjunction with Phoenix Development Partners and is operated by Peachtree’s hospitality management division.
Corporate Growth Drives Hospitality Investment in Uptown Dallas
Dallas continues to attract
significant corporate investment, particularly in the financial services sector, which reinforces its position as a leading business destination. Notable projects driving hospitality demand include Goldman Sachs’ 800,000-square-foot campus, Morgan Stanley’s nearly $700 million regional headquarters, and Scotiabank’s regional hub. Uptown Dallas, the center of this expansion, is also attracting investments from Jefferies Financial Group and UBS.
Executive Perspectives on Market Opportunity and Strategy
Greg Friedman, CEO and managing principal of Peachtree Group, stated, “Dallas continues to attract significant corporate investment, particularly in financial services, reinforcing its position as one of the country’s leading business destinations.” He added, “Uptown is at the center of that growth, creating an
attractive environment for hospitality investment. By bringing AC Hotel and Moxy together, we can serve a broader range of travelers while introducing a distinctive hospitality experience that reflects the neighborhood’s continued evolution.” John Schellhase, Vice President of Investments at Peachtree Group, noted, “Dallas is a market where we see tremendous long-term opportunity, and we’re proud to contribute to the continued growth and vitality of Uptown.” Vickie Callahan, president of hospitality management division at Peachtree Group, said, “The combination of AC Hotel and Moxy allows us to appeal to a broader range of travelers while creating operational efficiencies and a more
dynamic guest experience.”
Peachtree Group’s Texas Hospitality Portfolio Expansion
This Dallas hotel opening expands Peachtree Group’s portfolio of hospitality assets in Texas, which includes a 171-room Residence Inn in San Antonio’s Riverwalk and a 480-room dual-branded Embassy Suites and Tempo by Hilton in downtown Austin. These projects exemplify Peachtree’s strategy to develop properties in high-growth Texas markets with expanding business activity.
