Croatia has registered a 2% increase in tourists arriving from the United Kingdom in 2026, with more than 840,000 UK visitor arrivals recorded so far this year, according to the Croatian National Tourist Board.
Jet2 Increases Flight Connectivity from UK to Croatia in 2027
Jet2 announced it will introduce new flights connecting Edinburgh to Pula starting May 2, 2027, and will begin a new service from Luton to Dubrovnik on May 7, 2027. These additions aim to improve access between the UK and Croatian destinations.
New Hotel Developments Enhance Accommodation Options Near Dubrovnik
Two major hotels, the Marriott Opatija Resort and Spa and Hilton Lopud Beach Resort and Spa near Dubrovnik, are scheduled to open in 2027. This
expansion adds to the availability of high-quality accommodation, comprising mainly Croatian hotel chains and select international brands.
Croatian Tourist Board Targets Year-Round Tourism Through Promotion and Fam Trips
The Croatian National Tourist Board is intensifying efforts to attract visitors outside the peak summer months. Plans include a winter marketing campaign highlighting Christmas markets in Zagreb, Osijek, and Varaždin, as well as winter activities in the mountains and national parks.
In 2027, fam trips for UK travel agents will be organized to showcase Croatia’s tourism offerings firsthand, supporting the board’s strategy to extend tourism into shoulder and winter seasons.
Kristjan Staničić, Director of the Croatian National Tourist Board, stated, “There are some
new routes, and this will boost British tourism in 2027.” He added that the country can expect “more high-level quality of our hotel accommodation. Mostly these are Croatian hotel chains, but also some international ones.” Staničić also noted the rising interest in city breaks and gastronomy in Croatia and emphasized, “Clients can also experience our mountains and national parks in the winter season, with the snow, which is a special experience.”
