Sri Lanka promoted its business events and leisure tourism sectors at ITB Asia 2026, held from October 21 to 23 at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore. The 19th edition of the event was staged alongside MICE Show Asia and Travel Tech Asia, attracting approximately 18,000 travel industry professionals from across the Asia-Pacific region.
Sri Lanka Pavilions Feature MICE and Wellness Tourism Participants
The Sri Lanka Convention Bureau coordinated a pavilion at MICE Show Asia to promote meetings, incentives, conferences, and exhibitions (MICE). This pavilion included participants such as Aitken Spence Travels, Blackpool Resort & Spa, Ceylon Experiences, Cinnamon Hotel Management, Esna Holidays Sri
Lanka, Radisson Blu Galadari Colombo, Serene Travels & Tours, World of Travel, SriLankan Airlines, and Walkers Tours.
In parallel, the Sri Lanka Tourism Promotion Bureau led a second pavilion focusing on leisure tourism with an emphasis on wellness and Ayurveda. The exhibitors in this pavilion were Jetwing Travels, Siddhalepa Ayurveda Health Resort, Chamo Tours and Travels, Pegasus Reef Hotel, Karusan Travels, Magical Isle Holidays, and Sen Wellness Sanctuary.
Sri Lankan Officials Lead Delegations and Pavilion Openings
Both Sri Lanka pavilions were officially inaugurated by Senarath Dissanayake, Sri Lanka’s High Commissioner to Singapore. The Convention Bureau delegation was led by Chairman Dheera Hettiarachchi and included Marketing Manager Malkanthi Welikala.
The Tourism Promotion Bureau delegation was headed by Assistant Director Nithini Senanayake. Bhagya Abeykoon, Minister Counsellor for Commercial Affairs at the Sri Lankan High Commission, facilitated engagement and support for the participating companies.
ITB Asia 2026 Brings Together Diverse Travel Industry Segments
ITB Asia 2026 combined MICE Show Asia and Travel Tech Asia to gather travel businesses and buyers across various industry sectors. The event’s 19th edition was attended by approximately 18,000 travel professionals, providing an extensive platform for networking and promoting travel services in the Asia-Pacific market.
Dragonpass Showcases AI Travel Technology at ITB Asia 2026
Among travel technology exhibitors, Dragonpass presented AI-powered travel experiences and solutions for member engagement at the event. While detailed reporting on
Dragonpass’s presentations is unavailable, their presence highlights increasing integration of artificial intelligence in travel industry services showcased at ITB Asia 2026.
