Yanolja will participate in ITB Asia 2026 from October 21 to 23 at Singapore’s Sands Expo & Convention Centre. ITB Asia, launched in 2008, is Asia’s largest travel industry trade show, featuring over 1,000 exhibitors and more than 18,000 industry professionals last year.
Yanolja Cloud Solution Demonstrates AI Hospitality Platform
Yanolja Cloud Solution (YCS) will showcase its AI-powered hospitality platform with AI Concierge integrated into the YCS Property Management System (PMS). The AI Concierge automates hotel operations including check-in, room service, and payment processing. YCS supports over 574,000 rooms daily and is trusted by more than 33,000 hospitality businesses across 170 countries. Live demonstrations and adoption consultations
will be held at Booth 140, Level 1. CEO Aeijaz Sodawala will attend to discuss digital transformation strategies for Asia-Pacific hotels.
Yanolja Go Global Showcases Rebranding and Global Distribution
Yanolja Go Global (YGG), alongside member company STUBA, will operate a booth promoting lodging product supply, API and XML-based connectivity services, and regionally tailored support. YGG has 26 years of travel industry experience and operates 29 global offices worldwide. The company completed its rebrand last year and will formally introduce the new identity at the event, targeting travel agencies and retailers across Asia.
Executive Statements on Strategy and Market Position
Junyoung Lee, President of Yanolja Enterprise Solutions, said, “ITB Asia gives us the opportunity to present
two strengths side by side: YCS’s technology, which helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution.” He added, “Building on the group’s global network and its AI and data capabilities, we will continue to deepen our collaboration with travel businesses worldwide and strengthen our technology leadership in the global travel tech market.”
Market Context: Shift to B2B and Asia-Pacific Demand
Yanolja is transforming from a travel platform operator to a B2B provider of hotel software and distribution infrastructure. The Asia-Pacific market is seeing rapidly growing demand for hotel operational efficiency amid tourism recovery and hotel supply expansion. Competition with global hotel chains and
booking platforms is intense, requiring advanced operations management and distribution systems. Yanolja’s AI Concierge aims to reduce workloads for hotel staff, while YGG’s 29-office global network adapts lodging distribution to the diverse practices in various Asian markets.
