Yanolja, a global travel technology firm, is participating in ITB Asia 2026, held from October 21 to 23 at the Sands Expo & Convention Centre in Singapore. ITB Asia, established in 2008, is Asia’s largest B2B travel trade event, attracting over 1,000 exhibitors and 18,000 industry professionals last year.
Yanolja Subsidiaries Showcase Hospitality Tech and Distribution
Yanolja’s subsidiaries Yanolja Cloud Solution (YCS) and Yanolja Go Global (YGG) are leading the company’s exhibition at ITB Asia 2026. YCS, formerly known as eZee Technosys, is showcasing its AI-powered hospitality platform, featuring an AI Concierge integrated with its property management system that facilitates check-in, room service, and payment tasks. YCS
CEO Aeijaz Sodawala is attending the event to engage with partners on Asia’s hotel digital transformation. YGG, a global B2B hotel and accommodation distribution company with 26 years of industry experience, is presenting its recently rebranded platform alongside its member company STUBA at a shared booth.
Global Reach and Technology Integration
Yanolja Cloud Solution supports more than 33,000 hospitality businesses in over 170 countries and manages over 574,000 hotel rooms daily through a network of more than 650 technology integrations. Yanolja Go Global operates 29 offices worldwide and delivers regionally tailored services to travel agencies and retailers via its API and XML-based connectivity.
Strategic Focus and Leadership Statements
Junyoung Lee,
President of Yanolja Enterprise Solutions, emphasized the dual strengths of YCS and YGG at ITB Asia 2026, stating, “ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology, which helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution.” Lee added, “Building on the group’s global network and its AI and data capabilities, we will continue to deepen our collaboration with travel businesses worldwide and strengthen our technology leadership in the global travel tech market.”
Market Context and Competitive Landscape
Yanolja’s participation in ITB Asia 2026 aligns with its strategic shift from a consumer-focused travel platform operator
to a B2B technology provider specializing in hotel operations and distribution infrastructure. The Asia-Pacific region represents a key market due to growing demand for operational efficiency amid inbound tourism recovery and expansion of hotel room supply. The hospitality technology sector is increasingly competitive, with global hotel chains and booking platforms enhancing their management and distribution capabilities.
