The 19th edition of ITB Asia 2026 opened on October 21 at the Sands Expo & Convention Centre in Singapore. The event runs for three days until October 23 under the theme ‘Experiences in Motion: Human-Centred Design in Travel & Tourism.’ Organised by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau, ITB Asia 2026 is held alongside MICE Show Asia and Travel Tech Asia, covering leisure travel, corporate travel, meetings, incentives, conferences and exhibitions (MICE), and travel technology sectors.
ITB Asia 2026 expects more than 1,000 exhibitors, approximately 1,500 buyers, and 18,000 participants. The event
brochure projects over 45,000 business appointments during the three-day period, reflecting extensive engagement across the travel trade.
New Experience Zones and curated guided tours were introduced to facilitate connections between exhibitors and buyers. Various international market participants include destinations, hotels, resorts, attractions, airlines, tour operators, and travel technology companies from multiple markets in the Asia-Pacific region.
The conference programme features more than 170 speakers over the three days. Topics include destination marketing, hotel operations, travel technology, corporate travel, leisure tourism, and MICE. Sessions examine changing traveller expectations, artificial intelligence, sustainability, and emerging business models in travel.
MICE Show Asia expanded
its exhibition space by 83.2% compared to previous editions, reflecting a growing emphasis on the business events and meetings industry. Travel Tech Asia features over 50 exhibitors and a dedicated hosted buyer programme expected to attract around 100 technology-focused buyers. Its programme covers artificial intelligence, hotel technology, booking and distribution, digital payments, revenue management, and personalisation.
ITB Asia 2026 combines exhibitions, structured business meetings, and conference sessions to create a platform for exploring partnerships, technology solutions, and market opportunities in the Asia-Pacific region and beyond.
