Ticket sales for ITB Berlin 2027 have commenced ahead of the event scheduled for March 16 to 18 in Berlin, Germany. The launch includes the introduction of a new premium ticket, the ITB Orange Pass, which is capped at 300 units to provide enhanced experiences to attendees.
Early Bird pricing for the event is available until January 14, 2027. Prices for trade visitors include an Unlimited Pass priced at €75 during the Early Bird period and €85 afterwards, and a Day Ticket at €52 Early Bird and €59 regular. Student tickets are available at lower rates, with the Unlimited Pass
costing €46 Early Bird and €50 regular, and the Day Ticket priced at €35 and €37 respectively. The ITB Orange Pass is offered at €299 Early Bird and €399 regular price.
>Benefits of the ITB Orange Pass
The ITB Orange Pass offers several exclusive features beyond the standard trade visitor ticket. Orange Pass holders receive early admission starting at 9 a.m. with fast-track entry through north and south entrances. The pass grants access to the ITB Orange Pass Lounge located in Hall 7.2b and includes personalized information services through the dedicated pass counter.
Additional benefits include a free meeting slot at a Business Satellite, reserved seating
at the ITB Berlin Convention, and cloakroom use for one clothing item plus one luggage piece daily. Pass holders receive a daily refreshment voucher valid for coffee, snacks, and soft drinks, along with an ITB Orange Pass goodie bag. Exclusive access to the Berlin Radio Tower viewing platform is also included.
The ITB Orange Pass further entitles visitors to a 4-day Berlin WelcomeCard in cooperation with visitBerlin. This card provides unlimited public transport use within Berlin’s fare zones ABC and offers more than 170 discounts on city attractions, museums, shops, and restaurants.
>Trade Visitor Ticket Services and ITB Navigator Platform
Standard trade visitor tickets grant admission to ITB
Berlin and the associated ITB Berlin Convention, along with access to guided tours on current industry themes and various networking events. All trade visitor tickets include access to the ITB Navigator digital platform without extra charge.
The ITB Navigator platform enables attendees to identify contacts, arrange meetings, and plan their visit before and during the event. This tool aims to facilitate business connections and optimize time management for trade visitors.
>Official Perspective and Ticket Range Expansion
Deborah Perlitz, Director of ITB Berlin, explained that the newly introduced ITB Orange Pass extends the ticket options to deliver enhanced efficiency and convenience for trade visitors. The pass is
designed to foster more effective networking and provide improved conditions for achieving business objectives during the event.
Partnerships with trade associations continue to provide discounted ticket rates for members, with details to be announced alongside finalised partner agreements.
>ITB Berlin’s Industry Significance and 2027 Theme
ITB Berlin remains the foremost B2B travel trade event worldwide, assembling major international tourism industry participants in the German capital. The 2027 edition’s theme, ‘Travel & Tourism in Motion,’ highlights the sector’s ongoing dynamism and evolving trends shaping the future of global tourism.
Industry professionals attending ITB Berlin 2027 will benefit from expanded ticket options, digital planning tools, and new premium services
aimed at optimizing business development and visitor experience.
