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Home News Tourism News New Brunswick’s Tourism Revenue Goal: $3.7 Billion by 2030

New Brunswick’s Tourism Revenue Goal: $3.7 Billion by 2030

New Brunswick Eyes Billion-Dollar Tourism Growth by 2030
Image: Grand Falls by JJLosier via flickr, by

New Brunswick plans to raise its annual tourism revenue from $2.7 billion to $3.7 billion by 2030, targeting over one billion dollars in additional income within the next four years, according to www.cbc.ca. This goal marks a significant expansion of the province’s tourism sector.

Key Tourist Attractions in New Brunswick

The town of Shediac, home to the Giant Lobster monument, remains a prominent tourist destination drawing considerable visitor interest. Additionally, Kouchibouguac National Park, managed by Parks Canada, continues to attract outdoor enthusiasts exploring New Brunswick’s natural offerings.

Official Statements and Strategic Goals

Tourism Minister Isabelle Thériault is responsible for overseeing tourism initiatives in New Brunswick. She has emphasized the province’s objective

to increase visitor numbers year-round, moving beyond seasonal peaks to sustain tourism growth throughout all months.

The provincial government’s push to enhance economic growth hinges on expanding tourism activities. The target to generate an extra billion dollars by 2030 underscores tourism’s role in New Brunswick’s broader economic strategy.