The 10th Annual ABC Council Tourism Conference was held at Navan Centre & Fort in Armagh City, Banbridge and Craigavon Borough, Northern Ireland, drawing almost 100 tourism and hospitality stakeholders under the theme ‘Our People, Places and Stories’.
Expert Speakers Highlight Sustainable Tourism and Heritage
Speakers included Caitríona O’Connor representing Royal Sites of Ireland, Adrienne Moffett from Gilford Castle Estate, and Chris Mallon of the Armagh Road Bowling Experience. Tourism Ireland provided updates on trade opportunities and emerging tourism trends. BBC NI broadcaster Jo Scott compered the event, guiding discussions and presentations.
Council Leadership Emphasizes Collaboration and Economic Impact
Lord Mayor Mary O’Dowd opened the conference, stating: “Tourism plays a vital role in our
local economy and contributes greatly to the vibrancy of our city, towns, villages and rural communities. This conference is an important opportunity for the sector to come together, share ideas and learn from one another. As we celebrate the 10th year of this event, it is fitting that we reflect on the people, places and stories that make our borough such a special destination for visitors from near and far.” She highlighted the conference as a key platform for stakeholders to exchange ideas and learn collaboratively.
Sustainable Growth and Council’s Ongoing Commitment
The conference featured insights into sustainable tourism growth, destination development, and heritage-led visitor experiences.
ABC Council reaffirmed its ongoing investment in tourism initiatives and collaboration with local businesses and stakeholders to enhance the borough’s appeal as a must-visit destination.
Record Attendance Marks Growing Tourism Sector
The event set a record attendance for the annual conference, demonstrating the growing importance of regional tourism in the borough. Hosting almost 100 delegates, the conference facilitated networking, showcased innovation and best practices, and reinforced ABC Council’s role in advancing the local tourism economy through partnership and development efforts.











