EXPO 2027 will be held in Belgrade, Serbia, with a goal to generate new business opportunities for Serbia and North Macedonia. On 8 October 2026, the Visit Serbia B2B Networking event took place in Skopje, North Macedonia, gathering over 50 representatives from business and tourism sectors of both countries to explore collaboration linked to EXPO 2027.
North Macedonia will take part in EXPO 2027 Belgrade with a national pavilion themed “All Rhythms of the Sun.” The pavilion will showcase North Macedonian music, gastronomy, wine, tourism, culture, and creative industries. More than 16,000 volunteers applied for the Expo’s volunteer programme, including
850 from North Macedonia.
EXPO 2027 Business Programme
The EXPO 2027 programme includes six thematic business forums and a two-day Global Business and Technology Summit. The event will feature over 250 bilateral business events and more than 50,000 business meetings. A digital B2B platform will enable companies to identify potential partners and set meetings in advance of the Expo.
Tourism and Regional Cooperation
Between January and July 2026, 82,047 tourists from North Macedonia visited Serbia, representing a 22% increase over the same period in 2025. The Visit Serbia B2B Networking event encouraged joint travel itineraries to promote combined visits to both countries, strengthening cooperation between their tourism sectors.
Official Statements
Danilo Jerinić, CEO of EXPO 2027 Belgrade, highlighted the strong volunteer interest, stating: “I am particularly pleased by the strong interest in our volunteer programme. Our volunteers will be the welcoming face of the Expo – the people who will greet the world in Belgrade next year.” He invited North Macedonian business and tourism communities to treat EXPO 2027 as a shared regional opportunity.
