New Brunswick’s tourism sector currently generates $2.7 billion annually, with the provincial government setting a target to increase this figure to $3.7 billion by 2030, representing a goal of over one billion dollars in growth.
Popular destinations supporting this tourism growth include Shediac, known for its Giant Lobster monument, a landmark attracting many visitors. Outdoor attractions such as Kouchibouguac National Park, managed by Parks Canada, continue to draw tourists interested in the province’s natural environment.
Tourism Minister Outlines Year-Round Visitor Goal
Tourism Minister Isabelle Thériault has emphasized the province’s objective to attract more visitors throughout the entire year rather than seasonally, aiming to stabilize and expand
tourism-related economic activity across all seasons.
The New Brunswick government’s aim is to enhance the economic impact of its tourism sector by significantly increasing annual revenue, reflecting an ambitious plan to grow the province’s tourism contribution to its economy by 2030.
