ITB Americas has secured 85% of exhibition capacity ahead of its inaugural event, scheduled for November 10 to 12, 2026, at Expo Guadalajara in Mexico. Nearly 300 companies, including 77 main exhibitors and 220 co-exhibitors, are confirmed to participate.
Diverse Global Participation and Buyer Profile
The event will feature exhibitors from 35 countries. Its hosted buyer program involves buyers from more than 41 countries, with approximately 75% coming from the Americas. The buyer mix is 75% leisure, 15% meetings, incentives, conferences, and events (MICE), and 10% corporate travel. Over 95% of buyers are decision-makers.
Mexico is the Official Partner Country for the inaugural event. The World
Travel & Tourism Council (WTTC) is a partner organization, with Messe Berlin Americas a WTTC Regional Member and Associate Member of UN Tourism.
Comprehensive Conference Program with Industry Experts
The ITB Americas Conference will host 40 sessions and feature 71 confirmed speakers across travel sectors. Conference topics include artificial intelligence and technology, sustainability, regenerative tourism, aviation, luxury travel, destination development, MICE, and travel payments.
Confirmed speakers include Pierre Vandoorne, Vice President, Global Affairs LATAM at Netflix; Lourdes Hainlin, Vice President, Partner Services Southern Americas & Cruise at Forbes Travel Guide; and Salim Arkuch, Vice President & General Manager LATAM & Caribbean at Expedia.
Industry Collaboration and Strategic Objectives
Messe Berlin Americas
organizes the trade show with Vicente Salas Hesselbach as Vice President & Managing Director Americas. Salas Hesselbach stated: “The strong exhibitor participation underlines the growing momentum behind ITB Americas as the new meeting place for the travel industry across the Americas. For trade visitors, the event offers three days of access to international suppliers, qualified business contacts, market insights and a conference program focused on the trends shaping the future of travel.”
ITB Americas unites travel stakeholders from North, Central, South America and the Caribbean on a B2B platform, aiming to provide access to international suppliers, qualified contacts, market insights
and a forward-looking conference program.
Exhibitor and Partner Composition
Exhibitors include airlines such as United Airlines, Air Canada, Volaris, and LATAM Airlines; transport providers Trenitalia and Rovos Rail; and hospitality brands Accor, Wyndham, Hilton, RIU, Hard Rock, Velas, Brisas, Grupo Presidente, Ishin Hotels Group, and Arriva Hospitality Group.
Travel technology firms include Amadeus, SiteMinder, Lighthouse, Dharma, Emburse, Pliant, Canary Technologies, TripMatrix, Priority Pass by Collinson, RoomPriceGenie, and Price Travel. Tour operators and travel advisors include Mega Travel, Kavaya The Poetry of Travel, Vacations To Go Travel, Dunas Travel, Exotic Tours and Travel, Moon River Tours, Ibero Japan, Restel Hotels, Topena, Tour Plan, and Corsini
Travel & Tourism.
The Premier Buyer Network features associations such as the Caribbean Association of Tour Operators (CATO), American Society of Travel Advisors (ASTA), International LGBTQ+ Travel Association (IGLTA), Expo Mayoristas, Society for Incentive Travel Excellence (SITE) Mexico, EVINTRA, Mexican Association of Destination Management Companies (AMDEMAC), GETLATAM, and Adventure Travel Trade Association (ATTA).
