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Hyatt Downsizing Select-Service Hotel Prototypes to Cut Costs

Hyatt Cuts Size of Select-Service Hotel Prototypes to Save Costs
Image: The King's Head Hotel - Agincourt Square, Monmouth - panoramic by ell brown via flickr, by-sa

Hyatt Hotels Corporation announced a reduction in the size of its select-service hotel prototypes, a strategy expected to lower building expenses by about 25%. This measure reflects a concerted effort to reduce development costs amid ongoing expansion.

Targeting Over 300 U.S. Submarkets with Structured Financing

Hyatt is focusing on expanding into more than 300 U.S. submarkets through its select-service hotel approach. The company also revealed a partnership with HALL Structured Finance, establishing a structured loan program to support new-build Hyatt Studios projects. Currently, Hyatt Studios has over 70 hotels in development, totaling upwards of 8,200 rooms across the United States.

U.S. Hotel Industry Shows Gains Through September 2026

The U.S. hotel sector reported positive year-over-year metrics

through September 26, 2026. Occupancy reached 69.7%, an increase of 6.4%, while average daily rate (ADR) climbed 14.2% to $125.06. Among top markets, Orlando posted the largest occupancy gain, rising 18.6% to 68.3%. Miami recorded the highest ADR increase of 19.8%, reaching $177.65. These trends were partly influenced by the shifting timing of the Rosh Hashanah holiday.