The Vietnam International Travel Mart (VITM) 2026 took place from April 9 to 12 at the International Center for Exhibition (ICE) in Hanoi, hosting nearly 400 booths featuring over 600 organizations and enterprises. Participants represented 31 provinces and cities in Vietnam plus 20 countries and territories, with 15 percent of exhibitors from overseas. The event carried the theme “Digital transformation and green growth – Elevating Vietnam’s tourism.”
Senior Travellers Comprise 40% of Fair Customers
Senior travellers between 60 and 75 years old accounted for around 40 percent of Saigontourist Hanoi’s customers at the fair. Nguyen Hoai Thu, Saigontourist Hanoi’s Director, said this group was among the fastest
to decide on bookings. Tran Quang Binh, 82, from Hanoi, booked a seven-day, six-night tour for four to Beijing, Shanghai, Hangzhou, and Suzhou costing VND92 million (~US$3,760). He attends the fair annually, attracted by ongoing promotions.
Other senior visitors included 77-year-old Tran Van Khoat, who is weighing options for domestic travel to Quang Tri and an overseas trip to South Korea, and 87-year-old Nguyen Van Khanh, who has visited over 30 countries and is interested in tours to China and Russia. Khanh noted he prefers booking tours in-person at fairs rather than online.
Major Tour Operators Offer Large Discounts
Hanotours provided VND10 million (~US$410) discounts on
U.S.-bound tours and VND5 million (~US$205) savings on European and Australian routes. The company also distributed 100 travel vouchers worth up to VND5 million each to early visitors at the event.
Hoang Viet Travel offered up to VND10 million (~US$410) discounts on tours to the 2026 World Cup and between VND400,000 and VND3 million (~US$16 to US$123) off domestic and Asian tour packages. Vietluxtour promoted green tourism with discounted summer itineraries emphasizing nature and cultural respect, pricing trips such as the five-day Hanoi – Da Nang – Hue tour at VND3.99 million (~US$163).
Tour Packages, Pricing, and Routes Highlighted at Fair
Nextsar Travel gave away more than 10
zero-cost tour packages to locations including Cuc Phuong National Park and Phu Quoc, and introduced over 100 Phu Quoc packages priced at VND3.9 million (~US$159) per person. Vietravel presented over 60 itineraries with discounts up to 30 percent on domestic routes and VND10 million on international tours, including early booking discounts up to VND3 million (~US$123) for reservations made 30, 60 or 90 days in advance.
Domestic tour options included four-day tours to Ly Son or Phu Quoc starting from VND3.19 million (~US$130), and four-to-five-day excursions to China starting at VND3.69 million (~US$151).
Hotels and Additional Promotions at VITM 2026
Hotels like Hoa Binh Hotel, Hanoi Hotel,
Pullman Hanoi, De l’Opera Hanoi – MGallery, and Thang Long Opera showcased various packages covering accommodation, dining, MICE, and conference services. Visitor promotions included special discounts tied to the April 30 holiday and the summer peak travel season, with further incentives for early bookings. The event also featured raffles and interactive activities, with companies such as Nextsar Travel awarding free tours and hotel vouchers.
