Buyer registration for WTM Africa 2027 is now open. The event will be held from 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC). WTM Africa is the continent’s leading B2B travel and tourism exhibition designed for outbound travel buyers, travel technology professionals, and industry decision-makers.
Expansion of Regional Participation
The 2027 edition is set to offer the most geographically diverse buyer representation to date. Market regions expected to participate include North Africa with Egypt and Algeria; West Africa represented by Nigeria and Benin; East Africa and the Indian Ocean including Kenya, Tanzania, Uganda, Madagascar, Mauritius, and Réunion; Southern Africa
with Botswana, Zambia, Zimbabwe, Mozambique, and Angola; and the Middle East represented by the United Arab Emirates. The increased presence of new and returning regions will expand the number of destinations and suppliers under one roof over three days.
WTM Africa Buyers’ Club Benefits
The WTM Africa Buyers’ Club will return in 2027, offering an exclusive experience to qualified buyers with purchasing and contracting authority. Members gain priority access to emerging destinations, suppliers, and product developments. Additional benefits include exclusive networking with exhibitors and senior industry leaders, curated content sessions covering travel trends, technology, and market opportunities, as well as access to a dedicated Buyers’
Lounge with complimentary Wi-Fi, refreshments, and lunch. Qualified members will also be eligible for travel discounts, with full details to be announced.
Official Statements on Event Significance
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, emphasized the event’s value for serious business across Africa’s travel landscape, stating, “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” She noted that the show floor’s expanding representation adds “depth and diversity to the buyer experience, along with valuable opportunities to grow their networks and forge new partnerships.” De Jager also highlighted that
WTM Africa is structured to maximize buyer outcomes through pre-scheduled meetings, targeted networking, and relevant industry content.
Geordin Hill-Lewis, Mayor of Cape Town, said, “We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year.” He encouraged travel buyers and tourism professionals to register promptly, citing the event’s role in creating “invaluable opportunities to connect, collaborate and unlock new possibilities for African tourism.”
Registration and Business Opportunities
Buyer registration for WTM Africa 2027 at the CTICC in Cape Town is open. The event offers a focused
platform for buyers to explore a wide range of African and Middle Eastern destinations, meet suppliers, and establish partnerships over three days. Qualified buyers and purchasing decision-makers are encouraged to register to secure their participation in this key trade gathering.
