Buyer registration for WTM Africa 2027 opened on 21 September 2026. The event will take place from 7 to 9 April 2027 at the Cape Town International Convention Centre (CTICC) in South Africa. WTM Africa is the continent’s premier B2B travel and tourism exhibition, attracting outbound travel buyers, travel technology professionals, and industry decision-makers.
Expanding Geographic Representation Across Africa and the Middle East
The 2027 edition of WTM Africa is set to be the most geographically diverse, with expanded participation from multiple African regions and the Middle East. Markets confirmed include North African countries Egypt and Algeria; West Africa’s Nigeria and Benin; East Africa and Indian Ocean territories Kenya,
Tanzania, Uganda, Madagascar, Mauritius, and Réunion; Southern African nations Botswana, Zambia, Zimbabwe, Mozambique, and Angola; and the Middle Eastern United Arab Emirates.
RX Africa Emphasizes Business and Networking Opportunities
Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa, highlighted the event’s growing market representation and networking possibilities. She said, “If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be.” De Jager added that the event offers valuable opportunities to deepen networks and establish new partnerships as more regions take part.
Cape Town Mayor Welcomes Global Tourism Community
Geordin Hill-Lewis, Mayor of Cape Town, welcomed visitors to the city for WTM
Africa 2027. He stated, “We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year.” The mayor encouraged travel buyers and tourism professionals to register, noting the event’s role in fostering connections and collaboration to unlock opportunities across African tourism.
Buyers’ Club Offers Focused Experience for Qualified Participants
The WTM Africa Buyers’ Club is designed exclusively for qualified buyers with purchasing authority. Membership provides priority access to new destinations, suppliers, exclusive networking with exhibitors and senior decision-makers, curated content sessions on trending topics, and entry to a dedicated Buyers’ Lounge
featuring amenities such as complimentary Wi-Fi and refreshments. Members also qualify for travel discounts.
Commercial Objectives Shape Buyer Participation
De Jager explained that buyers attend the event with clear commercial goals, and the experience caters to optimizing their time. She said, “Buyers come to WTM Africa with clear commercial objectives, so every part of the experience is designed to make their time count.” The event supports pre-scheduled meetings, targeted networking, and relevant industry content to provide market intelligence and growth opportunities.
