Saudi Arabia’s Ministry of Tourism is the strategic partner for the inaugural WTM Spotlight Riyadh 2026 travel industry event, aiming to deepen international collaboration and attract investment to the country’s expanding tourism sector. The event connects international tourism businesses with Saudi Arabia and provides Saudi companies access to global markets.
WTM Spotlight Riyadh 2026 will be held from September 8 to 10, 2026, at the Riyadh Front Exhibition & Conference Center (RFECC). This three-day event will bring together tourism authorities, destinations, hospitality companies, airlines, travel technology firms, investors, buyers, and industry leaders from across international markets.
Saudi Arabia aims for
tourism to contribute 10% of its GDP and attract 150 million domestic and international visitors annually by the end of the decade, supporting its Vision 2030 economic diversification goals. Growth in visitor numbers and tourism spending underlines the Kingdom’s push to become a leading global tourism destination.
Danielle Curtis, regional portfolio director, UAE, RX, said, “Our strategic partnership with the Ministry of Tourism is a defining moment for the inaugural WTM Spotlight Riyadh and reflects the Kingdom’s ambition to play an even greater role in shaping the future of global tourism.” She added that the event provides international travel professionals
with direct access to one of the world’s most exciting tourism markets and fosters investment and collaboration across the industry.
Positioned as a B2B2C platform spanning the broader travel and tourism ecosystem, WTM Spotlight Riyadh 2026 aims to create meaningful business connections, encourage the exchange of ideas, and support Saudi Arabia’s Tourism Vision 2030 goals through development of tourism infrastructure and international partnerships.
