Destination Central Coast has introduced a new initiative called ‘Be. Right. There.’ aimed at encouraging greater tourism in the Central Coast region of Australia. The campaign was reported to launch on 21 May 2026 and represents a focused effort to increase visitor numbers within the area.
Local Tourism Focus and Visitor Encouragement
The ‘Be. Right. There.’ campaign specifically targets boosting local tourism by inspiring travelers from nearby regions to explore the Central Coast’s attractions and offerings. While details on the campaign activities or participating entities have not been disclosed, the initiative seeks to attract visitation and raise awareness about what the area has to offer.
Visitors
considering a trip to the Central Coast may find promotional incentives or new opportunities linked to the campaign, designed to encourage exploration of local destinations. This move by Destination Central Coast reflects a strategic push to highlight regional tourism within Australia.
