WTM Spotlight Riyadh announced the Saudi Ministry of Tourism as its Strategic Partner for the event’s inaugural edition scheduled from 8 to 10 September 2026 at the Riyadh Front Exhibition & Conference Center (RFECC). The partnership will facilitate engagement within Saudi Arabia’s rapidly expanding tourism sector.
Partnership Aims to Drive Tourism Growth and Support Vision 2030
The alliance between WTM Spotlight Riyadh and the Ministry of Tourism targets accelerating the Kingdom’s tourism development, enhancing international cooperation, and aligning with Saudi Vision 2030’s objectives. Vision 2030 plans to increase tourism’s contribution to 10% of the nation’s GDP and to welcome 150 million domestic and international visitors annually by 2030.
Event Designed as a B2B2C Platform Connecting Industry Stakeholders
WTM Spotlight
Riyadh will serve as a business-to-business-to-consumer platform attracting destinations, tourism authorities, hospitality providers, airlines, travel technology companies, investors, consumers, and industry leaders globally. The event aims to create new commercial opportunities and encourage investment within Saudi Arabia’s tourism ecosystem.
Official Statement on Strategic Significance of Partnership
Danielle Curtis, Regional Portfolio Director, UAE, RX, said, “Our strategic partnership with the Ministry of Tourism is a defining moment for the inaugural WTM Spotlight Riyadh and reflects the Kingdom’s ambition to play an even greater role in shaping the future of global tourism.” She added that the event is structured to foster meaningful business links and give international travel professionals
direct access to Saudi Arabia’s tourism market.
Saudi Arabia’s Tourism Sector Growth Supports Economic Diversification
Saudi Arabia continues to emerge as one of the fastest-growing tourism destinations worldwide, with rising visitor numbers and tourism expenditure. Tourism has become a key pillar of the country’s economic diversification strategy under Vision 2030. WTM Spotlight Riyadh supports this trajectory by encouraging investment, strengthening partnerships, and fostering sustainable tourism development.
