Palawan is targeting ₱7 million in direct sales from its participation in the Cebu travel expo. The sales goal is set as part of the region’s efforts to boost tourism revenue through the event held in Cebu.
The Cebu travel expo provides a strategic venue for Palawan to promote its domestic tourism products. This platform aims to enhance visitor interest and increase arrivals by facilitating direct trade engagements during the expo, according to Daily Tribune.
