Tourism income in Jordan increased 24.9% in July 2026 to $926.2 million, reducing the year-to-date decline to 0.2% as total revenue reached $4.42 billion for the first seven months, according to preliminary data from the Central Bank of Jordan reported by the Jordan News Agency (Petra).
Tourism Income Breakdown by Nationality
Revenue from Arab tourists rose 12.8% during the first seven months of 2026, while Asian visitor tourism income grew by 3.9%. Income from Jordanians living abroad declined 8.9%, the data showed. Tourism income from US nationals dropped 20.6%, European nationalities decreased by 24.7%, and other nationalities fell 39.7%. Tourism spending by Jordanians and residents
increased slightly by 0.3% in July to $248.1 million but declined 7.5% over the seven-month period to $1.154 billion.
Regional Conflict Impacts Middle East Tourism
The Jordanian tourism sector sustained disruptions due to ongoing Middle East tensions in 2026. The Jordanian Association of Travel and Tourism Offices and Companies characterized the situation in March as an “unprecedented” crisis, citing widespread flight cancellations and depressed demand. The United Nations World Tourism Organization (UN Tourism) reported a 14% drop in international tourist arrivals across the Middle East in the first quarter of 2026, attributing reductions in travel confidence and capacity to the US-led conflict with Iran that raised
oil and jet fuel prices and constrained flights.
UN Tourism forecasted that global international tourist arrival growth in 2026 would fall by 1 to 2 percentage points below earlier projections because of the conflict’s scope and duration.
Neighboring Countries Show Mixed Tourism Trends
Oman recorded a 3.4% increase in inbound visitors in July to 362,296, with revenue at its 3-to-5-star hotels rising 11.3% during the first seven months, as per the National Center for Statistics and Information. Egypt defied regional downturns with a 16% rise in tourist arrivals during Q1 2026 and welcomed 6.1 million tourists in the first four months, a 7% increase year-on-year. Prime
Minister Mostafa Madbouly reported Egypt’s tourism revenues rose 14.9% year-on-year in the first nine months of the fiscal year to reach about $14.4 billion.
Sector Challenges and Official Responses
The Jordanian Association of Travel and Tourism Offices and Companies highlighted the 2026 crisis as unprecedented for the country’s tourism sector. According to UN Tourism, disruptions from the ongoing regional conflict have directly affected aviation routes within and to the Middle East, increased travel costs, and undermined traveler confidence.
Petra quoted the Jordan Tourism data: “During the first seven months of the year, tourism income from Jordanians residing abroad fell by 8.9 percent, while income from
US nationals declined by 20.6 percent, European nationalities by 24.7 percent, and other nationalities by 39.7 percent.” These figures reflect differential impacts across visitor markets amid the difficult regional environment.
